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FTC Affiliate Rules

New FTC Rule for Affiliate Marketeers: Mandatory Disclosure

October 12, 2009 FTC Affiliate Rules

This Just In! FTC has come up with a new rule and it is affecting ALL AFFILIATES. The rule will come in force on 1st December 2009. Changes will affect “testimonial advertisements, bloggers, celebrity endorsements” and affiliate marketers employing any such techniques. FTC stressed that regardless of the undertone of a blog post, “the post [...]

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