You hear it all the time, especially if you use Google Adwords or any pay per click service. Keyword relevancy is stressed to the point of mass paranoia should you fail to make sure that 99 of your 99 keywords for your campaign are as relevant as possible. I am not suggesting that this is not important, but you can take anything too far. In this article, I’m going to discuss the topic of keyword relevancy, what it really is, and how to make the most of it. Hopefully, this will clear up any confusion that you might have.

So just what is keyword relevancy? Well, the best way to illustrate what keyword relevancy is, is with an example.

Let’s say that you’ve just written a book that is a natural cure for acne and you decide that you want to run an Adwords campaign to promote this book. In doing this you have to choose keywords that you believe people will be using to look for that natural cure. So, you may pick keyword phrases such as “natural acne cure”, “natural acne treatment”, “natural cure for acne”, “natural treatment for acne” and so on. Of course if you go to Google, they’ll give you additional suggestions if you ask for them. These keywords are considered relevant because they are very closely tied to what you’re promoting. Thus, we get the term keyword relevancy.

But this is where we tend to go overboard, especially places like Google.

Let’s say you were running an Adwords campaign and decided to use a keyword like “acne.” Now, certainly that has to be a relevant keyword to what you’re selling. It may not have the word natural or cure or treatment, but you are selling a book on acne and acne is one of the keywords, right? Well, if you were to include this keyword in your Adwords campaign, you would find that you’d have to pay more for it than for your other keywords. Why? Because Google doesn’t consider the word acne to be relevant enough as it is too broad a term. Their thinking is that people looking up the word acne can be looking for just about anything to do with acne, such as what causes it, and not necessarily how to cure it.

Okay, you can certainly understand their thinking. But where do you draw the line? What if somebody were looking up acne using the keyword phrase “acne help” or something similar? Maybe they are looking for a cure. If they are looking for help, wouldn’t you think they’re having a problem with acne and are looking for a cure? I guess what I am trying to say is, to me, an irrelevant keyword would be to use a word like “warts” which has absolutely nothing to do with acne. But again, that’s just my opinion.

In the grand scheme of things, you’ll know when one of your keywords is considered irrelevant to the site you’re promoting because Google will make you pay through the nose for it. I think Keyword relevancy can be taken to extremes, but if you want to play this game and win it, keep your keywords as relevant as possible.

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I really have to laugh about all the fuss regarding keyword density. People are so busy trying to write articles and design websites to please the search engines that they’ve completely forgotten how to do these things to please the people who are going to be reading the articles and going to these sites, which ultimately is what you better do if you’re going to have any success on the Internet. But, for those who are concerned with such things as keyword density, this article will discuss the tools that you can use to make the most of it.

First we need to know just what keyword density is in order to understand what the tools do and what they are good for. The best way to understand what keyword density is, is with an example. Let’s say that you’re setting up a website or writing an article on acne. You decide that your main keyword that you want to focus on is acne. If you are writing a 500 word article and you use the word acne 10 times in the article, then in order to calculate the keyword density of the article, you simply take the number of times you use the word acne and divide it by the number of words in the article. In this case, the keyword density would be 10%. This is a simple example, but it is basically what keyword density is. All you need to do is the calculations for each keyword or keyword phrase that you’re targeting. And therein lies the beauty of keyword density tools.

Imagine you’ve written an article that has 20 keyword phrases or you have a website that has 100 pages all with various keywords. The chore of having to do the calculations for all these pages and all these keywords manually, would be massive to say the least. Huge sites would take hours, if not days to complete. However, with a keyword density tool, all of this can be done literally in seconds.

Using these tools, which all basically work the same way, you simply enter in the keyword you’re targeting and the enter in the URL of the web page or the text of the article. The tool will scan the document and return the keyword density for the keywords that you choose. You can enter in any number of keywords into these tools and you’ll get your results back almost instantaneously.

Each tool has its own interface and options. Some tools are more powerful than others. Because there are so many all over the Internet, many of them free, you basically have to hit the search engines and check out the specifications of each tool. Basically, you want to find a tool that can scan multiple web pages at one time. You also want to find a tool where you can enter in more than one keyword as this will save a lot of time. Unfortunately, many of the free tools only scan one page and only one keyword at a time.

If you’re a firm believer of keyword density, which I am not, then these tools will help you a lot. Just don’t forget that you’re still writing for human beings.

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